Your Online Brand Video Series
Technology is Business Strategy
Investing in great technology is essential to survive and thrive in today’s digital economy. We’ve curated SAF’s recent technology content into six focus areas, each including direct links to relevant articles. And we’ll continue adding — or deleting articles, to provide you the best information.
SAF members can chat with us about specific technology challenges to your business? Give us a call at (800) 336-4743 ext. 210 or send an email: firstname.lastname@example.org.
Data & Payment Security
You may have the latest software and hardware to house data — your business’s most precious asset, but without proper security, you’re a hack waiting to happen. Protect your business!
Website & SEO
The shop’s online presence starts with the website and how easy it is found by your customers. Learn all the best website and search engine optimization practices.
- Schedule Your Social Engagements
- Search & Rescue, June 2015 Feature
- Three Ways to Leverage Local Search, June 2015 Plugged In
- Who’s Watching Your Website? August 2014 Plugged In
- Deadly Sins of Website Design, June 2013 Feature
- User Experience Trumps SEO, May 2013 Plugged In
- How Responsive is Your Website, February 2013 Plugged In?
Software & Hardware
Better shop productivity is usually a matter of finding the right software and hardware tools.
- Boost Valentine’s Day Sales with Video January 2017 Your Digital Brand
- Video, Photo Uploads: Workflows that Work, March 2015 Plugged In
- Videographer in the House, October 2014 Plugged In
- Pulp-Free HR: Put Down that Spreadsheet, June 2014 Plugged In
- Get Your Shutter Up to Speed, March 2014 Plugged In
- XP’s Big Exit, December 2013 Plugged In
- Time to Go Google (Apps)? November 2013 Plugged In
Social Media & Online References
Need to boost brand online and drive business to your website? Stay on top of the latest social trends and best practices.
- Stay on Top of Changes in Social AprMay 2018 Digital Strategy
- 6 Digital Areas to Develop in 2018 January 2018 Digital Strategy
- Benchmarking Social NovDec 2017 Your Digital Brand
- ‘Tis the Season to Get Social October 2017 Your Digital Brand
- Party Time on Facebook September 2017 Your Digital Brand
- 5 Social Sins August 2017 Your Digital Brand
- New Tricks and Tools on Social June 2017 Your Digital Brand
- Insta-Brand, December 2014 Plugged In
- Facebook Ads that Call for Action March 2017 Your Digital Brand
- Social Shout-Outs to Brides February 2017 Your Digital Brand
- Be a Video Star, September 2014 Plugged In
- Defy Your Size Online, June 2014 Feature
- Reaping the Payoff of PPC, May 2014 Plugged In
- The Perks of Pay-Per-Click, April 2014 Plugged In
More than 80 percent of the US population — ie your customers, have a smartphone in their pocket or purse. And are starting to buy stuff using it. Don’t be left behind of this extraordinary trend.
- Hold the Phone, Run Your Business July 2017 Your Digital Brand
- Apps To Fall for This Season November 2016 Plugged In
- Make the Most of Mobile, May 2015 Plugged In
- Smartphones with Staying Power, February 2015 Plugged In
- Why You Really Do Need a Mobile Policy, February 2014 Plugged In
- Dig the Droid, October 2013 Plugged In
- Don’t Worry Be Appy, June 2013 Plugged In
Point of Sale & Shop Technology
Technology productivity is not all social and web. It’s equally important to keep technology at shop up to date as well.