A short, well-written news release is the best way to get your story in the hands of reporters. Your goal is to provide a good story and the facts to support it. It should include:

• A clear headline that draws attention.
• Lead-in sentence that states who, what, when, where and how.
• No more than one page of information.
• Supporting facts and/or quotes.
• Contact information.

Examples of press releases (downloadable PDF)

Event Announcement        Celebrating a Milestone

Hometown newspaper and magazine editors and local TV and radio news producers thrive on turning national news items into community stories. Capitalize on SAF’s consumer research and public relations programs to generate positive local news coverage for your shop. Below are press releases on SAF’s programs. Customize the press releases with your shop’s information, and send them to your local news outlets. You’ll establish yourself as the local expert on flowers, and you’ll benefit from publicity.