Flower Health Benefits & Research
Those who work in the floral industry every day see the positive reactions of people as they are exposed to flowers. In theory, our industry knows that flowers make people happy!
Through the years, SAF has taken it a step further with groundbreaking research studies – in partnership with major universities and researchers in human emotion – that scientifically prove that flowers have a positive effect on our emotional well being. Having the science behind flowers gives us the ability to take this message to the media and consumers to share the good news about flower power.
Studies include:
Flowers & Stress Relief
Research from the University of North Florida shows that flowers reduce stress.
The Emotional Impact of Flowers
Rutgers University: A gift of flowers creates instant delight, and increases life satisfaction and enjoyment.
Flowers & Senior Citizens
Rutgers University: Flowers ease depression, inspire social networking, and refresh memory as we age.
Home Ecology of Flowers
Harvard University / Massachusetts General Hospital: People feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh flowers are present in the home.
Flowers & Plants in the Workplace
Texas A&M University: Women and men demonstrate more innovative thinking — generating more ideas and original solutions to problems — in a work environment that includes flowers and plants.
Flowers and Morning Moods
Harvard Research: Flowers are the Perfect Pick-Me-Up to Boost Morning Moods
Employee Commitment & Productivity Study
Harvard: Factors that Impact Employee Well Being, Commitment and Productivity
The Power of Giving Flowers
According to research from Rutgers University, the presents we pick to convey our special messages say a lot about us.
Beyond university research, SAF also conducts consumer research to evaluate consumer perceptions, motivations and barriers to purchasing flowers and plants.
Generations of Flowers Study
SAF members have access to the findings of this research, which studied three generations of flower buyers: Gen Y, Gen X, and Baby Boomers. This study was conducted in partnership with the American Floral Endowment and funded by the Floral Marketing Research Fund.
The Floral Purchase Tracking Study
SAF also partnered with the American Floral Endowment on The Floral Purchase Tracking Study, funded by the Floral Marketing Research Fund, which reveals:
- Types of flowers purchased
- Amount spent
- For whom
- What occasions
- Satisfaction levels and more
SAF members receive a discount on the purchase of the study.