Where are flower-buying consumers spending their dollars? What kind of floral products were purchased? What was the reason or occasion for the purchase? The newly released Floral Purchase Tracking Study reveals the answers to these questions and more.
The American Floral Endowment and the Society of American Florists partnered to provide a study that is packed full of substantial findings regarding the purchases of flower-buying consumers. Funded by the Floral Marketing Research Fund (FMRF) and conducted by IPSOS, the study provides valuable information to florists that can greatly impact how they plan their marketing strategies, inventory purchases and structure their pricing. The information shared in this study has the potential to help florists maximize their opportunities and sales.
The Floral Purchase Tracking Study reveals details, such as:
- Types of flowers purchased
- Amount spent
- For whom
- What occasions
- Satisfaction levels and more
SAF members can purchase the Floral Purchase Tracking Study, regularly priced at $159, at the special rate of $99.
In addition to the study, a webinar will be held on Nov. 8, 2017 at 2 p.m. Eastern that will reveal some of the key findings of the study. The webinar is being offered exclusively and complimentary to anyone purchasing the study. Tim Amsbary, vice president of IPSOS and the project manager for the study, will present the webinar.
To purchase the Floral Purchase Tracking Study, click here. SAF members can use coupon code SAF17 at checkout to save $60.