SAF 2021 Convention Orlando

2021 Supplier Expo Participants

Accent Decor, Inc.

Ph: 770-346-0707

When it seems that the world can be full of so much of the same, Accent Decor finds great value in the power of new inspiration. From our fresh and innovative products to our commitment to quality and excellence, we seek to offer design-focused vessels that provide continual inspiration for the floral, event and home decor industries.

Accent Decor

Agricola Circasia and Vuelven

Ph: +57 3203764759

Agricola Circasia and Vuelven are rose farms with over 30 years’ experience growing and exporting high quality roses, big heads, new varieties, we count with 40 hectares located at north of the Bogota savannah, we are certified rainforest since 2009 which demonstrates our commitment to the environment and the well-being of our employees.


Albin Hagstrom & Son, Inc.

Ph: 386-749-2521

For 91 years, Albin’s has been a world leader in growing, cutting and shipping fresh cut floral greens. Starting with plumosus, they have “branched out” to Aspidistra, Leatherleaf and more than 80 different varieties. Now wedding garlands and Christmas greens are growing in popularity. We hope you stop by our display in the Supplier Expo and meet Erik Hagstrom and learn about our growing family.

Accent Decor

American Floral Endowment

Ph: 703-838-5211

The American Floral Endowment (AFE) is an independent nonprofit charitable organization that funds research, scholarships, internships, and educational grants for the benefit of the entire floriculture/horticultural industries. Through industry support and contributions, more than $14 million has been funded to floral industry research solving challenges posed by disease, pests and other environmental issues. The results are shared FREE with the industry through written reports and webinar presentations. Each year, over 20 scholarships are awarded, in addition to internship placements throughout the U.S., to help foster the next generation of floral industry leaders. The AFE Career Center continues to provide the central hub that connects industry employers and job seekers at all levels. Support the future of the floral industry by making a tax-deductible donation to AFE today! Visit

AFE logo with tagline

American Institute of Floral Designers (AIFD®)

Ph: 443-966-3850

The American Institute of Floral Designers’ mission is to advance the art of the professional floral design through education, service, and leadership and to recognize the achievement of excellence in this art form by awarding the credentials of Certified Floral Designer (CFD) and AIFD® to those floral designers who successfully complete the necessary education and hands-on design evaluations scores.

Supplier Expo exhibitor - American Floral Endowment

Ayura S.A.S. Eclipse/Pride Flowers

Ph: +(57) (3) 152488998
Claudia Fuentes

Ayura is a company dedicated to the production and marketing of fresh cut flowers with the highest standards of quality and good agricultural practices that generate added value to the sector. Our processes are conducted under continuous improvement principles, guaranteeing our customers the satisfaction of obtaining a product of optimum quality.

Sponsor Ayura SAS

Bellaflor La Hacienda Flowers

Ph: (305) 392-2994

Bellaflor Group is owned and run by a Swiss-American family, with operation in 3 countries and 35 years of experience. The farms are located in Ecuador and Ethiopia, both have the ideal climate conditions to grow the largest selection of high-end cut flowers. We love what we do and in our trial areas we search continuously for new improved varieties. We proudly hold the prestigious Rainforest Alliance Certification which certifies that flower farms comply with the environment as well as fair labor standards.

Bellaflor Group


Ph: 210-405-5050

With innovation at the forefront of everything we build, BloomNation offers the first all-in-one revenue growth platform that’s designed for florists, built for all devices and proven to deliver substantial revenue growth.

Sponsor BloomNation

Floriology – powered by BloomNet

Ph: 904-737-8500

As a member of the BloomNet family, BloomNet/Floriology/Napco, you’ll work with a team that understands your needs and a team of experienced industry leaders who are dedicated to helping your business thrive. We are proud to be the industry’s leading one-stop source for a wide range of top-quality products featuring everything from floral containers, garden, sympathy, and seasonal decor, fresh floral to memorable gifts. Looking to invest in your education look no further, our team at the Floriology Institute continues to lead the way increasing student learning in person, online and on demand. #Betterwithbloomnet – leading industry service provider for success.

Sponsor BloomNation


Ph: 831-479-4912

CalFlowers is a voluntary, membership-based trade association with members in California and 47 states across the nation. Our members are flower growers, shippers, distributors, wholesalers and online and retail florists who enjoy a variety of benefits, especially attractive shipping rates from an array of providers. CalFlowers also hosts the Fun ‘N Sun convention every two years, featuring the largest display of all California grown flowers, educational programs and farm tours.

Cal Flowers

Choice Farms

Ph: 877-513-9977

Choice Farms is the first call for many of America’s top wholesale florists and that’s because we have the most comprehensive daily availability of fresh-cut flowers from Ecuador Colombia and every corner of the world. Our customers can purchase most or all the color or red rose varieties they need with just one time and money-saving click or phone call! Choice Farms carries over 300 varieties daily and we feature the newest and most popular roses that your customers demand. We also carry over 60 garden rose varieties, and 30 spray rose varieties. We also carry the most innovative and in demand novelty items such as Dahlias, ranunculus, anemone, scabiosa, peonies stock and many more.

Cal Flowers


Ph: 800-247-9725
Mirella Martinez,

Chrysal is the main driving force in the flower industry and worldwide market leader in flower food. Whether you grow, transport, sell or simply enjoy the beauty of fresh cut flowers in your own home, Chrysal offers the best solutions to keep them looking fresh for longer. Through more than 85 years of experience and innovation, a commitment to quality and on-going search for sustainable solutions, we aim to exceed our customers needs – today and tomorrow.  The results? Flowers and plants that last longer, happy customers and in the end, a more beautiful world.

Cal Flowers


Ph: 314-449-9342

Curate is the easiest way to book more clients, price for a profit, and create simple processes for your business. With Curate, extra data entry, manual invoicing, tracking down payments, and chicken scratch recipes are transformed into one seamless system. Stop worrying. Save time. Price confidently. Love your business again.

Cal Flowers

Details Flowers Software

Ph: 386-255-9594

Details Flowers Software is the perfect tool to help grow your floral design & event business. Details was created by a florist for florists to quickly build floral recipe counts, add stunning visuals, and create winning proposals that WOW customers. With Details, you can effortlessly price designs to ensure profitability throughout the design process. With endless inspirations and options at your fingertips, not only will your proposals win more clients, but you’ll earn more too!

Sponsor detailsFlowers

Dream Cut Flowers

Ph: (305) 381-1343

Dream Farms is a rose farm located in the Andes Mountains, at 9,500 feet above sea level. Our flexibility allows our customers to order our roses by the bunch; then, the flowers are harvested and shipped directly from our farm to your door using FedEx. Our company has been granted the Rainforest Alliance Certification; we care about our environment, workers and community.

Dream Cut Flowers

Dümmen Orange

Ph: 786-510-6291
Bas Pellenaars

Dümmen Orange represents a legacy of floricultural excellence more than a century in the making, providing the largest selection of superior flowers and plants on earth. By uniting the world’s top breeders under one distinctive brand, we blend traditional techniques and emerging technologies. Globally accessible and locally embedded, we continue to be at the forefront of our industry while bringing stability and opportunity to our partners and associates worldwide.

Dream Cut Flowers

Equiflor/Rio Roses

Ph: 305-594-4445

Equiflor has been a leading fresh flower grower and distributor for the past three decades in the region. We hand grow and carefully nurture each plant to bring the highest quality flowers every time. What started as a family business in 1986 as flourished into a household name with the national branded fresh cut “Rio Roses”. Distributed via a network of flower wholesalers across the US and Canada.

Supplier Expo exhibitor -Equiflor_RioRoses

The Floral Preservation Company

Ph: 314-330-8745

The Floral Preservation Co. has created a DIY kit for home use to preserve floral arrangements along with patent pending custom albums to place them in. This process is simplified and easy for anyone to use. The Floral Preservation Co. also has a library of ‘how to’ videos along with a helpline for any questions customers might have.

The Floral Preservation Company

The Florist Shop by Decowraps

Ph: 786-749-6793

The Florist Shop is an innovative approach to florist supplies. We offer a complete collection of elegant wrapping, carry-out, pick, and utility products that effortlessly promote the concept of affordable luxury and drive impulse purchases at store level through the powers of convenience and messaging.

The Florist Shop by Decowraps

Flower Clique

Ph: 800-425-4783

One simplified solution to elevate your website, product offering, and employee productivity. Level up from the competition. Perks: beautiful and profitable designs with recipes, exclusive flower bundles, marketing tools, and hands-off website management. One low monthly fee. Powered by the best all-women team in the industry.

Flower Clique

Flower Shop Network

Ph: 870-215-5444, 800-858-9925
Cindy Prichard

With over 20 years of experience, Flower Shop Network is not your average wire service. Flower Shop Network florists receive website orders at 100 percent of their order value — with no monthly fees — and payment arrives within 72 hours. From custom websites to personalized email campaigns to social media management, Flower Shop Network can handle it all.

Sponsor FlowerShopNetwork


Ph: 800-788-9000

Dating back to its founding in 1910 as a florist collective, through today as a collection of thousands of local florists around the world, FTD is dedicated to helping customers find and give the most beautiful flowers. We power your local flower shop, providing resources, tools and operational infrastructure, to design, arrange and deliver fresh, exquisite floral arrangements across the US. Our goal is to guide people to more meaningful giving, bringing beauty through flowers to local communities.

Sponsor FlowerShopNetwork

gotFlowers? Inc.

Ph: 408-840-3514
Sundaram Natarajan,

GotFlowers provides an integrated, retail shop management solution with websites, POS systems, inventory, design and recipe management and delivery management and unique mobile apps. This is offered as a cloud based service resulting in improved profits and reduced costs. Our cloud based service uses a single product database with product information, pictures, and prices that drive all sales channels including the website, POS and mobile apps/kiosks.



Ph: 786-472-5900, Cell 305-796-9511
Jaime Ruiz

Groflowers is an Expert Flower Grower, Importer, Distributor specializing in the Finest Quality Hydrangeas available worldwide. The Groflowers team is dedicated to providing dependable, reliable service and excellent customer service. Groflowers specializes in delivering their exceptional hydrangeas to distributors that serve professional florist and event planners throughout the USA!


Hortica a brand of the Sentry Insurance Group

Ph: 800-851-7740

Hortica, a brand of the Sentry Insurance Group, is uniquely focused on the floral industry, and a proven partner for business insurance since 1887. Hortica delivers comprehensive insurance solutions provided through safety/loss control expertise, prompt claims handling, personalized customer service and financial stability. SAF and Hortica have a long-standing partnership and work together to develop products and services to benefit SAF members including the SAF Rx discount program.


Komet Sales

Ph: 786-206-0554, 1-866-382-8918

Komet Sales is the recognized leader in B2B software for floral companies. With Komet Sales you can automate sales, procurement, inventory, e-commerce, and accounting to improve results throughout your operations. Ask us about the Komet Network and Komet Analytics. Make your company easier to manage while you grow your business.



Ph: 800-533-1787

Is your online business your business online? Lovingly connects you with customers across North America to deliver flowers in your local community—without giving away half your profits. Together we can help gift givers make meaningful moments at any distance—sending flowers from local artists they know they can trust.


Matina Flowers SAS

Ph: 314-330-0864

Located in the Savanna of Bogotá, with 25 hectares of production and more than 16 years of experience producing and exporting Premium roses, Matina has become a benchmark company in the world of top-quality roses, we are a great family of 400 passionate people that works every day to bring to all our customers in more than 35 countries around the world the best Roses in the market.


Mill Creek Holly Farms

Ph: 503-769-5655

The Santiam Canyon of Oregon has provided the perfect environment for English Holly to grow abundantly. Our traditional English Green or Silver Variegated Holly is cut to order in stem lengths for bouquets or bulk cut for wreaths, centerpieces and specialty décor. Our holly is hormone treated for lasting beauty.

Mill Creek Holly Farms

Natural Bloom Flowers & Co.

Ph: 857-239-0670 

For years, Natural Bloom Flowers & Co, has been dedicating to provide an outstanding service to all our customers. Through proficiency and experience, each client receives personal and professional attention. Our hard work and reputation earned the respect of the business community and reflect the high standards we hold for ourselves. We care for our customers, that’s why we transformed our working environment into a family Natural Bloom Flowers & Co. has offices located in Costa Rica, Ecuador, and USA.

Mill Creek Holly Farms

Rosamina/Blooms to Florist

Ph: 407-925-4500

Our farms in Colombia, S. Africa and throughout the world allow us to ship to your door the freshest and most unusual flowers. If your business is dependent upon being special, then you should be entrusting us with your orders.



Ph: 305-644-8459

Rosaprima takes pride in being one of the world’s largest growers of luxury, single estate grown roses servicing a global customer base for over two decades. Since our founding in 1995, our values have remained the same: unequaled craftsmanship, sounds business practices and a commitment to growing roses that serve as the centerpiece of life’s extraordinary moments. Our exclusive collection is demanded internationally, and our roses have won global recognition for their peerless allure and resiliency.


Royal Flowers

Ph: 305-915-3306

Founded in 1991, Royal Flowers is one of the world’s leading suppliers of high-quality flowers with inventory in Quito, Miami, and the Netherlands.

Sponsor RoyalFlowers


Ph: 941-479-2622

Sense Ecuador is a socially and environmentally conscious one stop shop that distributes the best flowers and preserved roses from Ecuador, direct from the farm to your shop. Sense Ecuador is the direct way of getting flowers from the Ecuador’s best Fair-Trade growing rose farm to your shop. You will be able to feel the difference between a recently harvested room from a stocked one.


Smithers-Oasis North America

Ph: 800-321-8286

Smithers-Oasis Company is a leading global manufacturer and marketer of floral foam, floral accessories, post-harvest products and propagation media for the floriculture marketplace. Our network of facilities around the world enables Smithers-Oasis to provide products and services to the local market – reflecting cultural preferences and traditions. Our operating units all have the same goal – to provide solution-based products, education, design techniques and inspiration for florists and floral designers, while supporting the industry through long-standing partnerships.


Sun Valley

Ph: 800-747-0396

The Sun Valley Group, Inc. encompasses a family of quality floral brands including Sun Valley Floral Farms, West Coast Evergreen, and the Orchid, Sonata, Royal, and Lilytopia Lilies Brands. The Sun Valley commitment is simple, to create the best floral experience through operational excellence. Combining a commitment to quality control, state-of-the-art technologies, the best bulb and flower stock, superb growing conditions, and a workforce of dedicated team members, Sun Valley brings flowers to market, Creating a World of Color.

Sun Valley Floral Farms

Syndicate Sales, Inc.

Ph: 765-454-2205

For 75 years, Syndicate Sales has been your trusted partner in providing trend-forward, quality-made floral hard goods. We are blessed to make our living in an industry that provides comfort in times of sadness, adds joy in times of celebration, and conveys gratitude in times of thanksgiving. Learn more at

Syndicate 75th anniversary


Ph: 918-574-6297

TeamFloral is a team of experts who are passionate about assisting flower shops grow their business. We have proven, highly successful solutions to help grow your sales, including in store and online. We do it for you! Now with a floral specific SEO program, we have the complete integrated solution. Being a florist just got easier!



Ph: 800-321-2654

Teleflora’s got all the right tools to grow your flower business:

  • Our best-in-class technologies, including our award-winning POS and web-hosting solutions, are built to run your business efficiently – connecting you with consumers and the largest network of florists.
  • We invest heavily in robust national consumer advertising campaigns and develop unique and effective marketing programs and products –  all to help you acquire and retain new customers.
  • We have industry-leading experience and knowledge, and are always available with the support you need – allowing you to stay focused on your business.
  • With over 80 years of partnership with florists, we are 100% committed to ensuring that every single order in our network goes to a local florist.
Teleflora logo 400x92

WestRock John Henry

Ph: 517-894-3660

WestRock John Henry has been serving the floral industry since 1912. We connect people to products by understanding our customer’ needs and producing high-quality products as we work to achieve our vision to be the premiere partner and unrivaled provider of sustainable winning solutions to our customers.


© Society of American Florists

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