Next Gen LIVE! 2026

GROW | CONNECT | LEAD

Why Attend Next Gen LIVE!

Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers — at an event designed for the next generation of industry leaders.

Benefits for Young Floral Industry Professionals

Participate in interactive educational sessions and experiences led by floral experts and emerging Next Gen members of the floral industry.
Connect with vendors at the Supplier Showcase.
Take advantage of numerous networking opportunities during breaks, lunch, and receptions, designed to help you meet new peers and make valuable connections.

2027 registration and information coming soon!

Hotel and Travel Information

Event Dates: June 13-15, 2027

Next Gen LIVE! Location

Hilton Fort Lauderdale Marina
1881 SE 17th Street
Fort Lauderdale, FL, US, 33316

SAF Room Block & Hotel Booking Information

Hilton Fort Lauderdale Marina
1881 SE 17th Street
Fort Lauderdale, FL, US, 33316

Room Rate is $209 plus taxes plus $15 resort fee / per night

There are 3 ways to book your reservation:

Click here to book in SAF’s room block.
Go to www.fortlauderdalemarinahotel.com and make a reservation through the main page. Once you have entered the stay dates, put in the Reservation Group Code: SAF27.
Call the Reservations Hotline at 800-440-1380 and ask for the group rate under the Society of American Florists.

Always book your room using the booking links on this page. If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.

Resort Fee

$15 resort fee / per night includes:

Guest internet access (unlimited devices)
2 bottled waters daily
scheduled beach shuttle including beach towels
kids 12 and under dinner included at Olive & Sea with adult entrée purchase
10% water taxi discount.

Travel information

The Hilton Fort Lauderdale Marina is approximately 5 miles (8 kilometers) from Fort Lauderdale-Hollywood International Airport (FLL), with a typical drive time of 12–15 minutes.

Next Gen LIVE! Event Testimonials

“Next Gen LIVE! exceeded my expectations! It helped my employee step out of his comfort zone and make connections that have provided him with ongoing support and fresh ideas.”

Monty Pereira,
Watanabe Floral, Honolulu, HI
Employer of Next Gen LIVE! Attendee

“I feel rejuvenated and refreshed after attending Next Gen LIVE! I loved learning from my peers and feel more connected than ever with my floral community.”

Sarah Gillespie
Gillespie Florists, Indianapolis, IN
Next Gen LIVE! Attendee

“My employees came back from Next Gen LIVE! with a broader perspective of the floral industry that absolutely blew them away – and their excitement was contagious, which inspired the entire team.”

Lisa Hays Holmes,
Tiger Lily Florist, Charleston, SC
Employer of Next Gen LIVE! Attendee