Local Action. Nationwide Impact. That’s the Power of SAF.
On October 24, 2018, florists nationwide randomly surprised people on the street with flowers in 410 cities in all 50 states, plus D.C. Lucky recipients received two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There were a lot of smiles going around as the country experienced flower power.
Petal It Forward is a prime example of the industry coming together for a common goal, and as your national trade association, we are proud to lead you in this initiative to elevate consumer perceptions about flowers. SAF helps you build a better floral business, so together we can build a stronger floral industry.
Want to see more? Click here.
Capitalize on Petal It Forward to Promote Your Shop
Whether it’s paying for a fellow commuter’s toll, or leaving a generous restaurant tip, “pay it forward” actions are all the rage. News coverage on people spreading kindness has evolved into an ongoing feel-good story on traditional and social media channels across the U.S.
The floral industry can take part in this feel-good trend through SAF’s Petal It Forward campaign, leveraging study findings on how flowers have an immediate impact on happiness and a long-term positive effect on moods (and that people report the best reason to receive flowers is “just because”).
Petal It Forward illustrates the positive benefits of giving and receiving flowers, positions your business as a do-gooder, increases employee morale, and can increase your visibility in the community through local media coverage.
Can’t join the nationwide effort or want to also do Petal It Forward at other times of the year? Click here for ideas.
Step-by-Step Instructions on how you can do your own event
Contacting the Media
Sample Press Release
Sample Media Advisory
Flower Card Template
T-Shirt Template
Flower Event Messages
Social Media Messages
Can’t join the nationwide effort or want to also do Petal It Forward at other times of the year? Click here for ideas.
Latest Petal It Forward News
Floral Management Coverage
Can You Feel the Love – 2018
C’mon Get Happy! – 2017
Flower Love Fest – 2016
Good Cheer, Made Easy – 2016
#Delighted – 2015
Petal It Forward is possible thanks to the voluntary contributors of the SAF PR Fund. Find out if your supplier is a PR Fund supporter at safnow.org/prfund.