Petal It Forward


Local Action. Nationwide Impact. That’s the Power of SAF.

On October 23, 2019, 650 floral teams in all 50 states plus Canada, Colombia, and Puerto Rico surprised passersby in their local communities with two free bouquets each — one to keep and one to share — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There were a lot of smiles going around that day!

Petal It Forward is a prime example of the industry coming together for a common goal, and as your national trade association, we are proud to lead you in this initiative to elevate consumer perceptions about flowers. SAF helps you build a better floral business, so together we can build a stronger floral industry.

Want to see more? Click here.

Capitalize on Petal It Forward to Promote Your Shop

Whether it’s paying for a fellow commuter’s toll, or leaving a generous restaurant tip, “pay it forward” actions are all the rage. News coverage on people spreading kindness has evolved into an ongoing feel-good story on traditional and social media channels across the U.S.

The floral industry can take part in this feel-good trend through SAF’s Petal It Forward campaign, leveraging study findings on how flowers have an immediate impact on happiness and a long-term positive effect on moods (and that people report the best reason to receive flowers is “just because”).

Petal It Forward illustrates the positive benefits of giving and receiving flowers, positions your business as a do-gooder, increases employee morale, and can increase your visibility in the community through local media coverage.

Can’t join the nationwide effort or want to also do Petal It Forward at other times of the year? Click here for ideas.


Petal It Forward is possible thanks to the voluntary contributors of the SAF PR Fund. Find out if your supplier is a PR Fund supporter at

2019 © Society of American Florists

Safnow Login

SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :

Password :

Lost your password?