Home » Stop With the ‘F’ Word!

Stop With the ‘F’ Word!

by | Dec 6, 2017 | Business Builder, Design Tips, Operations, Trends | 0 comments

Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists.

“Don’t use the ‘F’ word,” he said. “’Filler’ sounds cheap. It’s no wonder brides think baby’s breath and the like should be free.”

A better word? Accents. It sounds nicer and it’s more appropriate.  “Back in the day of nuts-and-bolts floristry, that was what petite flowers did—fill in spaces in the vase,” said Lori Kunian, AIFD. “Now, they’re better described as ‘accents,’ because that’s how we use them.”

Check out the November/December issue of Floral Management magazine, where senior contributing writer and editor Katie Henrick presents more than 20 accent varieties sure to complement and elevate your design room style.

Safnow Login


SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :


Password :


Lost your password?

(close)