The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has homed in on locals’ preference for premiu... Read more
Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the blog, Retail Details. Color: The purpose... Read more
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many millennial brides, the send-off before th... Read more
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American Florists post-holiday survey saying sales were... Read more
Eager to stand out from the crowd as you meet with brides and grooms this summer? A solution may be growing in your own back yard: spring flowering branches. Flowering branches are available... Read more
In late February, dozens of A-list actresses, including Gemma Chan, Helen Mirren, Angela Bassett, Sarah Paulson and Linda Cardellini, turned heads at the 91st annual Academy Awards in pink f... Read more
The annual uBloom Trend Synthesis is now available. CEO J Schwanke, AAF, AIFD, PFCI, created the guide following months of research, which entailed studying showrooms at the Dallas Market Ce... Read more
Leaders of several national associations met on March 13, 2019, at the headquarters of the Society of American Florists in Alexandria, Virginia, to discuss how the groups can use their colle... Read more
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s latest Newlywed Report, 31 percent of couples... Read more
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday survey reporting an increase in sales. Among th... Read more