As they move deeper into the Christmas season and prep for a pandemic Valentine’s Day, florists around the country say they are applying lessons learned from a strong Thanksgiving. According... Read more
Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love this holiday season. Knowing the latest f... Read more
At Kittelberger Florist & Gifts in Pittsford, New York, the clientele appreciates contemporary design styles, with a nod to tradition. A three-piece arrangement featured in the October i... Read more
The global pandemic has created many new challenges for floral industry businesses — and disruptions will be long lasting. But a new Society of American Florists Mid-Year Economic Outlook Su... Read more
Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à la carte collection to court a new demogr... Read more
Understated yet also exotic, Classic Blue, the 2020 Pantone Color of the Year, offers boundless opportunities for florists to flaunt their creativity and show customers something unexpected.... Read more
A strong economy, good weather and healthy consumer spending on events and parties led to a positive December holiday season for florists. Sixty percent of retailers responding to a Society... Read more
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the ha... Read more
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no exception. But at the New York City flower shop... Read more
The staff at Nielsen’s Florist and Garden Shop in Darien, Connecticut, a two-time Floral Management Marketer of the Year award-winning business, has homed in on locals’ preference for premiu... Read more