Florists may think they are doing a bang-up job on social media, but if you aren’t utilizing video, ads and caption info correctly, you’re probably...
Promote “Happiness Delivered” with New Graphics
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
Women’s Day Prep: Employ Social Media
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
Petal It Forward Scores More than 130 Million Impressions
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
Petal It Forward Follow Up: Spread the News and Say Thank
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal...
Petal It Forward
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Petal It Forward Video Reaches Nearly 223K Views and Counting
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Cure the Winter Blues with Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
Petal It Forward Prep: Partner Up
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
Petal It Forward Prep: Order T-Shirts and Flower Cards
Here’s something Annie Taylor wasn’t expecting during the Society of American Florists’ 2016 Petal It Forward event: a run on bouquets that left her...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...