To participate in the Petal It Forward Thunderclap, go to www.thunderclap.it/projects/62279-petalitforward. “Click the red ‘support with Facebook/Twitter’ buttons to have the Petal It Forward message automatically shared on your social media accounts on October 11 at 11 a.m. EDT,” said SAF Vice President of Marketing Jennifer Sparks. “It’s that easy.”
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the industry to spread the good news and help make the #petalitforward hashtag go viral.
SAF urges industry members to participate in the Petal It Forward Thunderclap. “Thunderclap is a social media tool that allows a single message to be mass-shared, flash mob-style. It’s a massive scheduled social post,” said SAF Vice President of Marketing Jennifer Sparks, noting that celebrities, corporations and other causes use the Thunderclap platform to raise awareness for a range of issues. “Whether you are conducting a Petal It Forward event locally or not, please take a minute to join in this virtual event when our industry will educate the world about the power of flowers.”
To see the pre-written message and participate in the Petal It Forward Thunderclap, go to www.thunderclap.it/projects/62279-petalitforward. “Click the red ‘support with Facebook/Twitter’ buttons to have the Petal It Forward message automatically shared on your social media accounts on October 11 at 11 a.m. EDT,” Sparks said, “it’s that easy.”
The one-time message that will be posted on participants’ Facebook and Twitter feeds shares SAF’s Petal It Forward video and reads: “Happiness blooms across America today, as the power of flowers creates smiles! Follow the fun: #petalitforward http://thndr.me/25x0fA.”
This message is scheduled to post on Oct. 11 when florists in 215 cities in 48 states, plus Washington, D.C., and Canada, plan to hold Petal It Forward events in their communities. During this nationwide “random acts of kindness” flower giveaway, consumers receive two bouquets) — one to keep and one to share — to demonstrate the Rutgers University research that shows flowers make people happy and are encouraged to post on social media about their experience using the hashtag #petalitforward.
“With your help through the Petal It Forward Thunderclap, we can reach tens of thousands of people with the message about how giving and receives flowers enhances emotional well being,” Sparks said. “Please take a minute to lend your support to help amply this positive floral message to consumers. Collectively, we can reach many
