The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering people sporting an “I Voted!” sticker a f... Read more
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Fo... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this without lifting a finger? As more brands sta... Read more
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom. The 26-seco... Read more
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the answer. In late January, Molly Meulenbroek... Read more
Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO Mark Zuckerberg recently announced a chan... Read more
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do with all that data — and how to determine whi... Read more
When a local politician in the Philadelphia area wanted to connect with his constituents, he turned to a longtime family florist. Councilman Bobby Henon stopped by Stein Your Florist... Read more
Craving More Reaction on Facebook? Go Live.
Here’s a scenario that might feel familiar: You come up with a great promotion or new holiday design, create a cute photo, write a snappy caption and post everything to Facebook — only to he... Read more