A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing...
Michigan Florist Finds Gold in ‘Trolls’ Revival
When a customer asked Laura Daluga, AIFD, to incorporate a Troll doll into a design, Daluga obliged, but she wasn’t exactly excited about the idea....
NYC Florist Delights Public with ‘Flower Flashes’
A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and...
Promote Mother’s Day Flowers with SAF Tools
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the...
Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society...
Go for the Gush
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
The Easter Bunny Loves Flowers
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four...
Get Social with SAF
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
Retailers Experience New Ideas, Inspiration and ‘Best Eight Hours’ in Philadelphia
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
FTD Spring Campaign Puts Spotlight on Women
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an...
How to Pull from the Big Screen for Your Social Media Pages
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
To Talk Women’s Day, Turn to Your Team
Hustling to figure out a last-minute way to promote International Women's Day next week —and all of the goodwill (and potential sales) the "new"...