As Dallas reels from the shooting that left five police officers dead, local florists are once again doing their part to help a community heal. The...
On Facebook, Boosted Posts, Ads Can Lead to New Sales
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
SAF Prom Quiz Generates 2 Million Impressions
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. This past prom season, in...
Get Social with the Media
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy...
Top Business Experts Coming to SAF Maui 2016
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
High Fashion Looks to Wearable Flowers
When the Council of Fashion Designers of America honored luminaries of the fashion world June 6, one particular earring stole the show. The actress...
2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
SAF Maui 2016 – How to Produce Great Video
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
Help Nurture the Nurses with Social Media Reminders
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Spring Fever
The countdown is on to the first day of spring on March 20 and the holidays and observances that come with it. Check out SAF’s Spring Resources for...
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
Before the Halftime Show, a Flurry of Flowers for Queen B
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not...
Easy Posts to Ramp Up Your V-Day Visibility
If you think you’re too busy to bother about social media during the Valentine’s Day countdown, think again. Customers are placing orders now, so...