Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
SAF Maui 2016 – How to Produce Great Video
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
Before the Halftime Show, a Flurry of Flowers for Queen B
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not...
Wisconsin Florist Feeds Customers’ Appetite for Holiday Treats
If you're hosting a holiday party at your shop this month, it pays to put special thought into your refreshments. Sandy Schult Buss, owner of Trig's...
Holiday Banner Ads
As Clark Griswold will attest, decking the halls can be a painstaking chore, indeed. Fortunately, dressing up your cyber store (website and social...
Social Media Pumps Up Petal It Forward Campaign
SAF’s Petal It Forward event that took place in New York City and nationwide on October 7 keeps on giving. To keep the momentum of the positive...
Social Media Cards Encourage Posting, Tagging
In late August, Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, posted on Twitter a photo of the shop sandwich board...
Four Simple Ways to Get Your Blog Posts More Views
Anyone who's ever tried blogging knows it's a challenging art. Between coming up with compelling content, finding your voice, tracking down...
Local Florists Turn ‘Petal It Forward’ into Love Fest … and Marketing Gold
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers —...
Start Boosting Holiday SEO Now
You wouldn’t go into the holiday season without the right inventory of hard goods, gift items, signage and shop décor. Be sure to do the same for...
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. Â (After all, it's free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300...
Contest Serves as ‘Facebook Focus Group’
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow...