Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow season — and to capture a little “market research.”
Sara Hill of Beaverton Florists used a Facebook contest to mine for information on what flowers women really want.
On Monday, Aug. 10, Hill announced on Facebook a contest for a free bouquet. To enter, fans had to submit a comment about what flowers they would most want to receive for their anniversary. (The winner was chosen randomly on Friday, Aug. 14.)
Hill plans to update Beaverton’s anniversary category and wanted customer input.
“I had a hunch that none of them were going to say ‘long stem red roses’,” she said.
As Hill expected, fans’ responses varied. Among them:
- white flowers
- A mix of light pink and dark pink peonies
- bold colors: purples, oranges and red
- hydrangeas and stargazer lilies
- gardenias “floating in a bubble bowl”
The contest gave Hill concrete ideas to share with designers and it was “a fun way to get people chatting,” she said. The responses might make good fodder for a future blog post, she added.