Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And...
You’ve Got That Right, Miley Cyrus…
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IPSOS: Valentine’s Day Flower Purchases Hit 10-Year High
American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of...
Baltimore Florist Creates ‘Flashes of Joy’
For Steelcut Flower Co., dressing a public space with a flower flash (aka flower bomb) is all about sharing beauty with the city – and who couldn’t...
Musicians Fill Storied Spanish Theater with Plants
Looking for some lighthearted, flower-friendly news to share on your social platforms this week? How about a story about a venerable Spanish arts...
Use Home Shows to Grow Brand Recognition and Authority
Last week, Heather Waits, co-owner of Bloomtastic in Columbus, Ohio, and her designer, Carrie, stepped away from their usual duties to give...
Valentine’s Day Fodder for Blogs, Social Media Updates and News Pitches
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Boston Shop Ditches ‘Can I Help You?’ for ‘Go Pats!’
In Boston, Rick Canale has found a new way to solve the ongoing challenge of helping staff members connect quickly with customers in an authentic...
Reminder Calls Key to Summer Sales
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s...
Celebrated Hip Hop Producer Calls Flowers Addicting
Ever have to fight through the stereotype that men don’t like flowers — or that flowers and gardening are passions best left to the staid? Last...
Find ‘Hidden’ Dollars in Existing Wedding Work
Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give...
Mood Changer Poster Creates Instant Connection
During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in...
Contest Serves as ‘Facebook Focus Group’
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow...