Want to keep the phones ringing (and the website orders buzzing) all summer?
Don’t wait around. Pick up your own phone and start dialing.
That’s advice from Tim Huckabee, president of FloralStrategies and a speaker at SAF Maui 2016. The longtime contributor to Floral Management magazine suggests setting aside time every day to make three reminder calls.
“Reach out to all customers who sent birthday and anniversary flowers over the summer last year and offer your services again, telling them about the beautiful summer flowers you have in stock,” he suggested.
Put into Action: In addition to providing helpful info (such as what the customer ordered last year and what they will love this year) two words that every reminder call should include are “thank you.” Writing for the website Customer Think, retail expert Ian Golding said the phrase is the most important customer experience expression, and it should be used often. “If your organizational culture is one where it is the norm to appreciate your people and thank them regularly, it is very likely that your customers will feel appreciated as well,” he writes. “The well used mantra of ‘treat your people how you want them to treat your customers’ is very apt.”
Read more tips on how to best use the summer to streamline processes, train staff and increase sales.
Or learn them in person, at SAF Maui 2016, where Huckabee is leading two sessions designed to springboard your sales upward.