About Saf’s Annual Convention

Join 400+ floral professionals from across the industry at SAF’s premier in-person event. The convention features 20+ expert-led education sessions, networking receptions, and hands-on experiences—all designed to help you stay ahead of trends, strengthen your business, and drive growth in today’s evolving market.

More information and registration for SAF Amelia Island 2026 coming soon!

Convention Hotel & Flight Information

Book Your Room

Convention Location

The Ritz-Carlton, Amelia Island
4750 Amelia Island Parkway
Amelia Island, FL 32034
Phone: 904-277-1100

Room Rate

$304 per night

The rate includes a $ 25-per-day resort fee, discounted from $75 per day.

Cut-off date: Friday, July 24

Book your room early, the room block will sell out!

Always book your room using the booking link on this page.

If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.

Resort Fee

Includes:

Enhanced wi-fi
Local, toll-free, and domestic long-distance phone calls
24/7 access to wellness center
One fitness class for two guests daily
Bicycle usage for up to two bikes for two hours
Use of practice facilities and one bag of range balls at the Golf Club of Amelia Island
Tennis court privileges, and more.