One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That inclination is “probably especially strong” r... Read more
“What flowers do you want us to use?” “Is $55 OK?” “We have a delivery fee, too — is that all right?” If you overhear these kinds of cringe-worthy questions from your staff when they are hel... Read more
A new year means a new column for long-time Floral Management author Tim Huckabee. Throughout 2019, the FloralStrategies founder will share “Tim’s Calling,” featuring real examples of his un... Read more
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means it’s also time to train your staff in best p... Read more
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7. Sponsored by Frank Adams Wholesale Florist, th... Read more
Money motivates. It’s a simple yet powerful fact that you should use to your advantage to get more performance from your team while simultaneously putting more money in their pockets — and y... Read more
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your customer service and chase down more sales, says... Read more
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers — and miss out on potential sales. Imagin... Read more