Tim Huckabee loves to illuminate what’s going right — and wrong — at retail flower shops.
During his presentation “Smart Selling,” on Sunday, July 15 at the Society of American Florists’ 1-Day Profit Blast in Green Bay, Wisconsin, sponsored by the Bill Doran Company, the president of FloralStrategies, LLC will call florist shops and participants will listen in as he poses as a customer placing an order. Participants will hear what’s going right — and wrong — at that crucial point of sale.
“Do you realize that when customers call the shop, they are seeking the help of an expert and are predisposed to follow your lead?” Huckabee wrote recently in his “Smart Selling” column for Floral Management. “It’s true: Customers will spend more if you simply allow them to do so.”
In Green Bay, Huckabee will give pointers from his 20 years of experience in the industry. He’ll explain how to teach your team how to give exemplary service on the phone and on the floor. He’ll reveal how to increase nearly every sale by 20 percent or more by simply listening better, and he’ll show how to find the hidden profits in the items and services your staff aren’t offering shoppers now.
“Every business owner wants bigger sales and more profits, but you can’t simply wish that into happening,” Huckabee said. It takes work, and patience, and yes, even a course correction when needed.
Jennifer Linehan, of Beautiful Blooms by Jen in Sylvania, Ohio attended the last SAF 1-Day Profit Blast in Detroit. “It’s the perfect amount of information to come back and instantly implement things in your shop and what you change instantly pays for the conference,” Linehan said. “Love Tim! Every time I hear him I learn something!”
If you attend the SAF 1-Day Profit Blast in Green Bay, you can catch Huckabee’s presentation along with three others. Jody McLeod, AIFD, CFD, NCCPF, owner of Annie V’s Floral Design Studio in Clayton, North Carolina, with Derek C. Woodruff, AIFD, CFD, CF, PFCI, owner of the Floral Underground in Traverse City, Michigan, will present “M3: Money Making Mechanics,” sponsored by Syndicate Sales; Josh Glass, AAF, vice president of Peoples Flower Shops in Albuquerque, New Mexico, will present “Pick Me! Stand Out and Sell More Online;” Paul Goodman, MBA, CPA, PFCI, president of Floral Finance Business Services, will lead “A Roadmap for Profitable Deliveries;” and there’s a Supplier Showcase of products and services.
Hurry! Early-bird registration, $139 for members and $199 non-members, is available until July 10. Bring the whole team — additional registrants from the same company are only $99 each. For details, visit safnow.org/1-day-profit-blast.
Save the Date: Another SAF 1-Day Profit Blast will be held in Portland, Oregon on Sunday, October 7, sponsored by Frank Adams Wholesale.