Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
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Floral Management
2024 Economy ‘Beneficial for Floral,’ Says SAF Chief Economist
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in...
Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Ace Leadership With These 5 Actions
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting...
Sharpen Your Marketing Tactics
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
Protect Your Digital Work
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s...
Flower Prep 101: Pre-Arrival Must-Dos
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many...
Introducing Floral Management’s Industry Innovators
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
Convert Browsers to Buyers with Chat
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
Navigate Lower Sales and Higher Costs This Holiday Season
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...
Proven Profit Boosters for the Holiday
Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing...
The Best Flowers for Vase Life, Value and Versatility
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the...
Holiday Prep: Don’t Overstuff the Staffing Schedule
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to...
Efficiency Strategies to Support Work-Life Balance — and Profits
When Christina Brown bought Roses Are Red florist 14 years ago in Indiatlanic, Florida, she hoped it would eliminate a long commute and provide time...
Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...