Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on...
Drive Summer Sales
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summer sales
Promote Summer Sales Via Social
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...
Host How-Tos for Summer Sales Success
Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers...
Power Through Summer with Creative Ways to Boost Sales
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips...
3 Tactics to Rev Up Summer Sales
Whether you’re conducting a post-mortem Mother’s Day analysis or planning how to boost summer sales, there is always room for a few more...
Generate Foot Traffic, Fun With Christmas in July Party
Need a way to beat the heat — and the infamous summer sales slump? Get in the holiday spirit. A Christmas in July party is a fun way to stand out in...
Summer Slowdown Presents Perfect Opportunity for a Party
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One...
Summertime and the Designing is Profitable
With a plethora of bright and sunny flowers at the ready, summer is a fun time to experiment with new designs to intrigue customers and generate...
Reminder Calls Key to Summer Sales
Want to keep the phones ringing (and the website orders buzzing) all summer? Don’t wait around. Pick up your own phone and start dialing. That’s...