Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on digital strategies to convert online customers, pricing tactics to increase profits and attract customers, and SEO.
- Digital Tactics to Make the Most of New Customers. Check out Steve Ozment of Flowerama and Emerald City Websites for a webinar focused on digital strategies you can use to leverage your database and turn first-time buyers into repeat customers.
- SEO: The Basics. Dan McManus of TeamFloral explains what SEO is, why it matters and steps you can take to make sure online customers are finding you.
- Increase Sales and Profits by Changing Your Pricing. Derrick Myers CPA, CFP, PFCI, of Crockett, Myers, & Associates, and Mark Anderson of FloristWare provide strategies to increase sales and profits by making small adjustments to your pricing.
- Expand Your Customer Base with Strategic Pricing. Anderson explains pricing methods to attract untapped customer base during this webinar.
Visit the Floral Education Hub to learn strategies to run a more profitable business!
Stephanie Brady is the project manager for the Society of American Florists.
