Instead of hustling to book more events, review the services you already offer and make sure you’re charging appropriately. Too many florists give...
Find ‘Hidden’ Dollars in Existing Wedding Work
read more
Business Builder
Mood Changer Poster Creates Instant Connection
During a visit to to Fassler Florist in Fort Wright, Kentucky, last week, SAF Chairman Shirley Lyons, AAF, PFCI, of Dandelions Flowers and Gifts in...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Turn Instagram Followers into Engaged Users
Last year Instagram hit 400 million users—many of them young women—so, of course you’re active on the social media site. (Right?) But according to...
Top Designer Dishes Fashion Trends
Want to create a shop or design collection that’s irresistible (and very on-trend) with fashion-loving customers? Incorporate black into your visual...
Attract Prom-Goers with Personality Quiz
Prom season is in full swing, and it is often the first time teens buy flowers from a local professional florist. Get those teens coming to your...
Here Come the Pants
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Free Customer Service Help, April 13-20
Have you had any tough situations with customers this week? Do you have questions about the best way to handle certain customer requests? Or have...
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
For Stronger Connections, Bring ‘Gifts’ to Conversations
Before your next local networking event, take a minute to brainstorm a few “gifts” to bring to each conversation. We’re not talking floral gifts...
Small Business Takeaways from Tesla Launch
Talk about anticipation. By the end of the day on April 7, Tesla Motors had processed $1,000 deposits from more than 325,000 people for its new...
New York Shop Turns April Fool’s Prank into Branding Event
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual —...
Advertise Your Blooms on the Radio
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...