If you have 15-20 minutes to devote to social media, should you whip up a quick blog post about your gorgeous Thanksgiving centerpieces, or take...
Anyone who’s ever had a pet knows it’s a painful and emotional event when Fluffy or Fido dies — a fact that veterinarians understand quite well. In...
Excited employees, thrilled walk-in customers and grieving family members who get an unexpected pick-me-up. These are just a few of the benefits...
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Remind social media followers that the first Sunday of September after Labor Day is National Grandparents Day. The Society of American Florists...
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web...
Buy flowers for your wife? No brainer. Buy flowers for your hubby? Hmmm… That gender divide is an outdated misconception among customers, according...
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and...
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...