A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone about to bite into a burger with the capti... Read more
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of American Florists provides members with 22 Valen... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
Prescriptions can add up. That’s why the Society of American Florists has partnered with Hortica to get members, their families, employees and their pets the best deal possible on prescripti... Read more
As a wedding and event florist, you’re constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem with the revenues, then what’s the po... Read more
Are you spending time trying to collect bounced checks instead of running your business? The Society of American Florists has an app for that. SAF and Money Transfer Systems Inc., a leader i... Read more
When it was time to replace an older vehicle, Susan Palazzo and her daughter, Nicole Palazzo, of City Line Florist remembered the Society of American Florists has a business service discount... Read more
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists provides downloadable materials for members to... Read more
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among the mater... Read more
Have expensive prescriptions? Looking for an added bonus for your staff? SAF has partnered with Hortica Insurance and Employee Benefits to get members, their families, and employees the best... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.