Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information even exist in a way that’s specific... Read more
The Society of American Florists provides members with exclusive access to job descriptions and an employee handbook, both tailored specifically for floriculture businesses. Job description... Read more
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity for members. SAF members have until June 27... Read more
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the Rutland Beard Floral Group swears by it. “... Read more
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a fast chat with an attorney? Give SAF’s legal... Read more
Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and she turned to the Society of American Flor... Read more
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced supplies? If you don’t know the answer to these qu... Read more
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all ma... Read more
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four graphics promoting Easter flowers. Download... Read more