How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this without lifting a finger? As more brands sta... Read more
The average couple spends more than $35,000 on their wedding — an increase of more than $2,600 from 2015 — and an all-time high, according to the 10th annual The Knot 2016 Real Weddings Stud... Read more
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’ social media graphics library. Members ca... Read more
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web banner ads — illustrate the Rutgers University... Read more
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’ new “Happiness Delivered” shareable Facebook... Read more
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of Marketing Jennifer Sparks. “Whether this i... Read more
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels impossible to stay on top of everything a... Read more
Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information even exist in a way that’s specific... Read more
The Society of American Florists provides members with exclusive access to job descriptions and an employee handbook, both tailored specifically for floriculture businesses. Job description... Read more