Floral Shop Accounting 101 Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices?...
Pricing Guidelines and Floral Shop Accounting 101
Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information...
Hiring? Use SAF’s Job Descriptions and Employee Handbook
The Society of American Florists provides members with exclusive access to job descriptions and an employee handbook, both tailored specifically for...
Free Social Media Training for SAF Members
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Get Paid for the Goods and Services You Deliver
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the...
Customer Wants to Stay Anonymous — Is that Legal?
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a...
Free 15-Minute Legal Consultation for Members
Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and...
Want to Improve Design Room Efficiency? Talk to your Designers
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced...
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
The Easter Bunny Loves Flowers
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four...
Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
Connect to the Industry’s Insurance Experts
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In...
Make Opportunity Knock for Your Business
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
Control Cost of Goods Sold with SAF’s Spreadsheets
The Society of American Florists can help members control cost of goods sold, develop current and accurate pricing, and assist bridal customers with...
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...