The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web...
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
The Society of American Florists provides members with exclusive access to job descriptions and an employee handbook, both tailored specifically for...
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a...
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the...
Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and...
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced...
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four...
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In...