Mother’s Day Floral Statistics
Holiday Ranking(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) |
Transactions (of all holidays) |
Dollar Volume (of all holidays) |
Valentine’s Day
|
30% | 28% |
| Christmas/Chanukah | 26% | 29% |
| Mother’s Day | 26% | 24% |
| Easter/Passover | 9% | 6% |
| Thanksgiving | 8% | 8% |
| Father’s Day | 2% | 4% |
31% of Americans reported buying flowers or plants for Mother’s Day 2019.
What Mother’s Day gifts are consumers buying? |
|
| Fresh flowers | 80% |
| Outdoor bedding and garden plants | 40% |
| Flowering houseplants | 37% |
| Green houseplants | 23% |
For whom are they buying? |
|
| Mother | 64% |
| Wife/Spouse | 27% |
| Mother-in-law | 18% |
| Self | 10% |
| Grandmother | 8% |
| Sister | 8% |
| Friend | 6% |
| Girlfriend/significant other | 5% |
| Aunt | 4% |
Data collected by IPSOS Floral Tracking Study; and eNation National On-Line Research, Synovate.
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