Mother’s Day Floral Statistics

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30% 28%
Christmas/Chanukah 26% 29%
Mother’s Day 26% 24%
Easter/Passover 9% 6%
Thanksgiving 8% 8%
Father’s Day 2% 4%

31% of Americans reported buying flowers or plants for Mother’s Day 2019.

What Mother’s Day gifts are consumers buying?

Fresh flowers 80%
Outdoor bedding and garden plants 40%
Flowering houseplants 37%
Green houseplants 23%

For whom are they buying?

Mother 64%
Wife/Spouse 27%
Mother-in-law 18%
Self 10%
Grandmother 8%
Sister 8%
Friend 6%
Girlfriend/significant other 5%
Aunt 4%

Data collected by IPSOS Floral Tracking Study; and eNation National On-Line Research, Synovate. is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below to find a local SAF member florist to send flowers, roses and gifts for delivery.