Christmas/Hanukkah Floral Statistics

Christmas/Hanukkah is the No. 1 floral-buying holiday. Thirty percent of adults purchase flowers or plants as gifts for the holiday season.

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30% 28%
Christmas/Chanukah 26% 29%
Mother’s Day 26% 24%
Easter/Passover 9% 6%
Thanksgiving 8% 8%
Father’s Day 2% 4%

For whom are they buying?

Self 34%
Parents or in-laws 32%
Wife / spouse 29%
Friend / neighbor 26%
Other relative 15%
Girlfriend/ boyfriend / significant other 9%
Grandparent 8%
Daughter / son 8%
Co-worker 7%
Other 6%

What are they buying?

(Multiple responses allowed)

Fresh flowers as home decoration / entertaining, such as centerpieces 54%
Red poinsettia 53%
Fresh flowers as host gift or other gift 50%
Flowering houseplants other than poinsettia 25%
Green houseplant 24%
Other type of flower or plant 21%
None of the above 2%

Poinsettia Colors

The most popular colors:

Red 74%
White 8%
Pink 6%
Mixed 3%

Popular Fresh Flowers

The most popular fresh flowers purchased for Christmas are: mixed flowers, roses, misc. single flowers and carnations.

Data collected by IPSOS Floral Tracking Study, 2016; eNation National On-Line Research, Synovate, 2015;  and the Paul Ecke Ranch, 2010. is hosted by the Society of American Florists, the U.S. floral industry trade association. Click below to find a local SAF member florist to send flowers, roses and gifts for delivery.