Easter/Passover Floral Statistics

Holiday Ranking

(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.)

Transactions
(of all holidays)
Dollar Volume
(of all holidays)
Valentine’s Day

  • Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent.
30% 28%
Christmas/Chanukah 26% 29%
Mother’s Day 26% 24%
Easter/Passover 9% 6%
Thanksgiving 8% 8%
Father’s Day 2% 4%

What are consumers buying for Easter/Passover?

Flowering and green houseplants 46%
Outdoor bedding and garden plants 28%
Fresh Flowers 26%

What are consumers buying for Easter/Passover

Flowering and green houseplants 46%
Outdoor bedding and garden plants 28%
Fresh Flowers 26%

What flowering houseplants were
purchased for Easter/Passover?

Lilies 52%
Other (such as 4% azaleas,
2% African Violets)
48%

What fresh flowers were purchased for
Easter/Passover?

Mixed flowers 34%
Daffodils/Iris/tulips 15%
Roses 9%
Carnations 8%
Chrysanthemums/daisies 5%
Lilies 5%
Orchids/tropicals 1%
Other flowers types (breakdown not available) 23%

Who’s buying?

Women 74%
Men 26%

For whom are they buying?

Self 27%
Gift 73%
Mother 27%
Spouse/significant other 18%
Friend 11%
Daughter/son 8%
Other relative/other 36%

Data collected by IPSOS Floral Tracking Study, 2016; and eNation National On-Line Research, Synovate, 2015.

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