Valentine’s Day Floral Statistics
It is estimated that more than 250 million roses are produced for Valentine’s Day.
Holiday Ranking(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) |
Transactions (of all holidays) |
Dollar Volume (of all holidays) |
Valentine’s Day
|
30%
|
28%
|
| Christmas/Chanukah | 26% | 29% |
| Mother’s Day | 26% | 24% |
| Easter/Passover | 9% | 6% |
| Thanksgiving | 8% | 8% |
| Father’s Day | 2% | 4% |
Who’s buying for Valentine’s Day?In 2019, 28 percent of American adults (37% of men, 19% of women) purchased flowers or plants as gifts for Valentine’s Day. |
For whom are they buying?While men buy mostly for romantic reasons, women use Valentine’s Day as an opportunity to show they care to mothers, friends, children, as well as their sweethearts. Women even treat themselves on Valentine’s Day |
|||
| (Multiple responses allowed) | All | Men | Women |
| Spouse | 52% | 66% | 26% |
| Significant other | 24% | 24% | 23% |
| Mother | 23% | 16% | 34% |
| Child | 15% | 11% | 21% |
| Friend | 12% | 6% | 23% |
| Self | 9% | 5% | 16% |
| Other relative | 16% | 14% | 19% |
What are consumers buying for Valentine’s Day?(Multiple Responses Allowed) |
Percent |
Roses
|
84% |
| Other type of flower (not roses) such as all tulips, all carnations, all lilies, etc. |
41% |
| Mixed Flowers | 45% |
| Plants | 29% |
Data collected by IPSOS Floral Tracking Study; andIPSOS eNation National On-Line Research.
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