Easter/Passover Floral Statistics
Holiday Ranking(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) |
Transactions (of all holidays) |
Dollar Volume (of all holidays) |
Valentine’s Day
|
30% | 28% |
| Christmas/Chanukah | 26% | 29% |
| Mother’s Day | 26% | 24% |
| Easter/Passover | 9% | 6% |
| Thanksgiving | 8% | 8% |
| Father’s Day | 2% | 4% |
What are consumers buying for Easter/Passover? |
|
| Flowering and green houseplants | 46% |
| Outdoor bedding and garden plants | 28% |
| Fresh Flowers | 26% |
What are consumers buying for Easter/Passover |
|
| Flowering and green houseplants | 46% |
| Outdoor bedding and garden plants | 28% |
| Fresh Flowers | 26% |
What flowering houseplants were
|
|
| Lilies | 52% |
| Other (such as 4% azaleas, 2% African Violets) |
48% |
What fresh flowers were purchased for
|
|
| Mixed flowers | 34% |
| Daffodils/Iris/tulips | 15% |
| Roses | 9% |
| Carnations | 8% |
| Chrysanthemums/daisies | 5% |
| Lilies | 5% |
| Orchids/tropicals | 1% |
| Other flowers types (breakdown not available) | 23% |
Who’s buying? |
|
| Women | 74% |
| Men | 26% |
For whom are they buying? |
|
| Self | 27% |
| Gift | 73% |
| Mother | 27% |
| Spouse/significant other | 18% |
| Friend | 11% |
| Daughter/son | 8% |
| Other relative/other | 36% |
Data collected by IPSOS Floral Tracking Study, 2016; and eNation National On-Line Research, Synovate, 2015.
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