Angelone’s Florist in Raritan, New Jersey, is protective of its service area and keeps a close eye on where the business ranks in the Google map...
Fifty Flowers is leveraging Pinterest, where its page gets 10 to 20 million impressions per month. Editor’s Note: This article is part of a series...
Two-thirds of American households are living paycheck to paycheck, according to data from Pymnts.com. As consumers’ savings dwindle and budgets...
Ready to save time and money by streamlining your operations with the latest technology? The Society of American Florists’ learning hub,...
For all the challenges that have come from the pandemic, it has also helped drive positive change in the floral industry, proving that adaptable...
Nearly 75 percent of retailers surveyed in the Voice of the Industry: Digital Survey said the COVID-19 pandemic accelerated some, if not all, of...
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of:...
In working with florists across the country, I often hear this complaint: “Technology helps me work faster, but it kills the personal touch! And my...
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of...
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that...
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
A new wave of ransomware attacks this week has targeted businesses around the world, including Merck, the U.S.-based pharmaceutical company;...
According to a new report from the CyberEdge Group, 61 percent of businesses surveyed last year said they had been hit by ransomware. Florists who...
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an...