The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release,...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...
Stay Positive in Valentine’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Share the Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Petal It Forward 2015: PR Results
SAF’s 2015 Petal It Forward program generated millions of consumer impressions with positive messages about the powerful effects of giving and...
Petal It Forward 2015: NYC Event Highlights and PR Results
This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from...
Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Petal It Forward Prep: Research Local News Reporters
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
Sparks Peddles ‘Petal it Forward’ in Chicago
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Turn News Stories into Sales Opportunities
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...