Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to...
Want a Big APW? Push for Sales Early Next Week
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Marketing
Chocolate Unites Neighbors, Spurs Foot Traffic
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
The Easter Bunny Loves Flowers
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four...
Saskatchewan Shop Owner Uses Anniversary as Engagement Opportunity
On April 1, Poppy Parsons, AIFD, CAFA, reached the 10-year mark as owner of Smart Flowers in Swift Current, Saskatchewan—an accomplishment she chose...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...
APW Prep: B2B Presentation Portfolios
Administrative Professionals Week (APW), April 23-29, 2017, opens the door to cultivate new business clients and remind current clients of the value...
Snow Storm, College Hoops Provide Promotional Fodder for NYC Florist
Consider Nic Faitos king of the spontaneous promotion. When Winter Storm Stella pounded New York City with seven inches of snow on March 14, the...
In New Marketing Kit, SAF Promotes Flowers’ Health Benefits
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to...
General Mills to Consumers: Buy and Plant Wildflowers
Customers who pick up a box of Honey Nut Cheerios this spring will notice a key character missing: BuzzBee, the friendly bee familiar to any Honey...
N.J. Florist Offers Employers Workplace ‘De-Stress’ Demos
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling...