A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling...
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political...
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release,...
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists...
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption...
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan...
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves)....