As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories...
Improve Mental Well-Being in Your Workplace
Businesses can’t function effectively — let alone, adapt, compete and succeed — with struggling workers. The Society of American Florists’...
SAFPAC Gears Up for Election Season with Phoenix Fundraiser
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make...
Meet the Contestants Vying for the Sylvia Cup
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition...
SAF Phoenix 2023 Taps Top Experts
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th...
Introducing Floral Management’s Industry Innovators
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
How I Did It: A Little Upgrade Goes a Long Way
Editor’s note: This is a series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved,...
Attract — and Retain — Top Talent
Having trouble finding workers? Struggling to onboard new employees? In a series of three courses for the Society of American Florists, human...
6 Ways to Save Your Business Money
Many things about Tiger Lily, a Charleston, South Carolina floral shop, have evolved from the pandemic era of business — from floral arrangements to...
SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer,...
Is Your Branding Landing Repeat Customers?
Marketing to new customers is hard — and expensive. And studies show that new customers don’t typically spend as much as existing customers who are...
Save the Date For SAF’s 2024 Events
Behind every thriving industry are profitable businesses, and behind those businesses are smart, progressive leaders and their teams in need of...
Member Spotlight: Barbara Keller of All A’Bloom Flowers & Gifts in Lees Summit, Missouri
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Use Forecasting to Control Costs and Wages
[mom_video type='vimeo' id='723062348' width='900' height='506'] Predicting your sales can help you control costs and wages — and finish the...
5 Ways to Save Time With AI
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to...