Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
SAF makes it easy for members to capture and maintain profitable commercial accounts with tools, promotional tactics and step-by-step instructions....
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
We've entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine's Day (the...
The longer customers linger, the more they'll spend. That insight, outlined in the 1999 book, "Why We Buy: The Science of Shopping," has motivated...
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information...
The National Retail Federation predicts holiday sales will increase 4.1 percent (to $616.9 billion) this year, a full percentage higher At...
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist...