If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an...
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of...
Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and...
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
The Society of American Florists has tapped Laura Daluga, AIFD, to headline SAF’s 1-Day Profit Blast in Philadelphia on Saturday, March 25. A fourth...
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied...