The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Explore the Future of Retail at SAF Palm Beach 2017
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Events
AIFD Symposium Draws Crowd of 800-Plus
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Children’s Design Class Builds on Movie Hype
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an...
Couples Choose High-End Elopements over Traditional Affairs
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...
One Week to Register for Sylvia Cup’s 50th Anniversary Design Competition
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of...
‘Vital Group’ of Experts and Industry Members to Come Together in Palm Beach
Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and...
SAF Convention to Cover Staffing from All Angles
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
‘Veteran Millennial Designer’ to Present Gift Trends at 1-Day Profit Blast
The Society of American Florists has tapped Laura Daluga, AIFD, to headline SAF’s 1-Day Profit Blast in Philadelphia on Saturday, March 25. A fourth...
Last Call for AAF Applications and 2017 SAF Awards Nominations
Are you an active volunteer in your community? Have you volunteered on a committee or on the board of directors of a local, state or regional allied...
Nominations Welcome for 2017 SAF Awards
While the 59th Annual Grammy Awards ceremony recognized the year’s best recordings, compositions and artists on Feb. 12, the floral industry honors...
Florists Band Together to Celebrate Women’s Day
How do you turn a holiday that’s already major in parts of the world — but pretty minor still in the U.S. — into something big? For many floral...
SAF Re-Ups its ‘Bring a Friend for Free’ Offer for Congressional Action Days
Planning on attending SAF’s 37th Annual Congressional Action Days (CAD) on March 13-14? SAF is encouraging attendees to share the experience with a...
Nominate a Floral Super Star for an Industry Award
While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading...