These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among...
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and...
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral...
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....
OneIn recent years, Tesla, the Fremont, California-based manufacturer of electric car, has struggled mightily with safety. In late May, news...
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and...
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...