Crystal Vilkaitis, owner of Crystal Media, will present “The Social Selling Mindset,” a can’t-miss session at the Society of American Florists’ 1-Day Profit Blast in St. Louis. Underwritten by Baisch & Skinner and DWF Wholesale, the event takes place on Saturday, July 22.
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a store’s 13-year history, beating all of 2015 sales by June 2016?
Really smart, strategic social media marketing played a role. Crystal Vilkaitis, owner of Crystal Media, unpacks exactly how, during “The Social Selling Mindset,” a can’t-miss session at the Society of American Florists’ 1-Day Profit Blast in St. Louis. Underwritten by Baisch & Skinner and DWF Wholesale, the event takes place on Saturday, July 22.
Vilkaitis has worked with thousands of business owners to help them save time, gain confidence and increase local exposure, foot traffic and sales via social media. Members recognize Vilkaitis as the monthly author of Floral Management’s “Your Digital Brand,” and from her recent WebBlasts for SAF, including today’s “3 Tips for Social Media Success.” She is also a featured speaker at SAF Palm Beach 2017, SAF’s 133rd Annual Convention, Sept. 6-9 at The Breakers in Florida.
At SAF’s 1-Day Profit Blast in St. Louis, Vilkaitis will address the traits of retailers who succeed at social selling and how to turn employees into passionate ambassadors. In addition to social media marketing, SAF’s 1-Day Profit Blast in St. Louis includes a hands-on design program and presentations on money management and customer service:
- “Tiny Houses, Big Design Opportunities,” by Derek Woodruff, AIFD, CF, CFD, PFCI, and sponsored by Syndicate Sales
- “Treasure Hunt: Finding Your Hidden Profits” by Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates, Inc.
- “Delivering the ‘Wow’ Factor” by Art Conforti, PFCI, owner, Bloomerang Solutions
Participants also will have opportunities to network and peruse the Supplier Showcase, where floral industry vendors share their newest products.
The cut-off date for guaranteeing the SAF room rate at the Profit Blast hotel is June 30. Early registration ends July 11, and saves you $60. The program offers a low registration fee of $139 early-bird for members and $99 for each additional registrant from the same company. For details and to register, visit safnow.org/1-day–profit–blast.
Additional events will be held in Boston on Sept. 23, sponsored by Jacobson Floral Supply; and Louisville, Kentucky on Nov. 4, sponsored by Bill Doran Company.
