It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and...
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive...
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society...
When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists...
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
Having a hard time keeping up with Facebook? You're not alone. That's why the Society of American Florists partners with Crystal Vilkaitis, a retail...
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
What is going on with the economy, and how can I position my floral business accordingly? Is...