One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Chances are you have a bride (or 10) using garden roses for her nuptials this summer. And, more than likely, you'll end up with a few spare stems...