Chances are you have a bride (or 10) using garden roses for her nuptials this summer. And, more than likely, you’ll end up with a few spare stems when all the design work’s done.
This month in Floral Management, Tom Sebenius, owner of The Arrangement Floral Design and Events, shares his “upscale cooler cleaners.”
That’s what New York City florist Tom Sebenius, owner of The Arrangement Floral Design and Events experiences on a weekly basis. So every Monday, he comes up with what he cheekily calls “upscale cooler cleaners”: specials that feature unused garden roses from the weekend’s wedding(s). The designs take no more than 10 minutes to arrange and consistently sell out — at price tags starting at $95.
Sebenius advertises the garden rose specials exclusively on Facebook and Instagram, and says they’re great for making quick, easy sales, as well as establishing himself as a fashionable florist who uses special, high-end product.
Find two of his recent “cooler cleaners” in this month’s Floral Management.