Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and more; a ballroom full of exceptional new varieties of flowers and plants; and networking opportunities around every...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity for members. SAF members have until June 27 to watch a four-part video training by Crystal Vilkaitis, a social media...
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including farm-to-table restaurants and guerilla gardening, interest in horticulture careers lags considerably. What gives? Through...
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the Rutland Beard Floral Group swears by it. “I used ChecXchange to collect on a bad check from a customer,” said Paal, who...
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home Builders, “millennials, who are entering the home-buying market in larger numbers, are driving down home size.”...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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