SAF Tackles 18 Cases of Harmful Mother’s Day Floral Publicity
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach rank as the “biggest offenders,” said SAF Director of Marketing and Communications Jenny Scala, as dozens of members...
Free 15-Minute Legal Consultation for Members
Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and she turned to the Society of American Florists. “Another benefit that I took advantage of through SAF membership is the...
Ancestory.com ‘Reviews’ Negative Floral Remark in Ad
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American Florists is contacting them to bring attention to the negativity and ask them to reconsider their approach. Ancestry.com, the...
SAF Says T-H-A-N-K-S to Flower-Loving TV Host
The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4 episode of Wheel of Fortune. Sajak gave Mother’s Day flowers a nod while promoting Wheel of Fortune’s Mother’s Day Giveaway...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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