Floral Management Magazine
In this issue: Inflated Expectations
Today’s customers are paying more than ever — and demanding more than ever. Florists are finding new strategies to add value and deliver elevated customer service.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
In addition to those stories, the spotlight also includes a glossary of sustainability terms; an overview on sustainability in the floriculture industry; a guide to certifying organizations and their labels; and a profile of the Floriculture Sustainability Initiative, the international non-profit organization leading the way on standards for certification.
This supplement is designed to be a resource for you, your employees, your customers, and your legislators.
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