Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s latest Newlywed Report, 31 percent of couples... Read more
Many florists had a cheer-worthy Christmas last month, with 60 percent of retailer respondents to a Society of American Florists’ post-holiday survey reporting an increase in sales. Among th... Read more
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of American Florists retailer members. Overall, 58... Read more
Teleflora this week unveiled its new Floral Selection Guide (FSG), sharing the industry’s latest trends and innovations in floral arrangements with its expansive network of professional flor... Read more
Each year, the fashion industry waits with bated breath for the release of Vogue’s venerable September issue. This year, the 126-year-old magazine thrust flowers in the spotlight with its co... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of them salivating over the couple’s elegant... Read more
Mother’s Day 2018 will go down in the books as a strong holiday for many florists: 60 percent of retail florist respondents to a Society of American Florists’ post-holiday survey reported a... Read more
Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday survey said sales for those holidays incr... Read more
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is another story. Although many florists make g... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.